German Fashion Design AMFT

10.01.2008 – Inspiration & Preview: the new trend collection “Demonstration” – Berlin Fashion Week

Campaign by German fashion designer Torsten Amft for Berlin Fashion Week under the theme “Demonstration”, Berlin TV Tower

I have thought about this for a very long time: how do we restore a sense of proportion? Without question, Mercedes-Benz Fashion Week is good for Berlin – but it is only one part of Berlin Fashion Week.

No one has been able to explain to me why a fashion week that promotes a car brand receives millions upon millions in subsidies from our cash-strapped city, while independent designers have to finance their own collections. Aren’t they the real designers? In my view, an incredible redistribution of tax money is taking place here.

As a designer who loves Berlin, I see it as my duty to demonstrate against this – with a campaign for Berlin, and without cars. If the subsidies were shared out the way they are in Paris or Milan, where local designers receive a part of them, Berlin Fashion Week would have seen three times as many collection presentations and, above all, more innovation.

More about this collection: ready-to-wear collection with the theme “Demonstration”

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